Training and Collaboration with Virtual Worlds (McGraw-Hill Professional; January, 2010) is unique in many regards. For the first time it provides detailed data, including financial and technical information, on how some of the world’s most recognizable global brands are using virtual worlds technology as their business platform, and how your business can use it, too -- for training, collaboration, team-building, marketing, branding and much more.
Previous books on Second Life and virtual worlds concentrated on entertainment value and use by hobbyists. Not this one. In Training and Collaboration with Virtual Worlds the authors make an experience-based case for, and describe best practices of Second Life as an effective tool for business survival and growth. The book is written for management-level decision makers to learn how virtual worlds can add significant value to your bottom line.
Nothing could be a better venue for launching a book on using virtual worlds, then a virtual world itself. On Friday, February 26th, at 1 pm Eastern Time (10 am PST aka "SL time") authors will present their new book during a special launch event to be held in Second Life. For those who will not be able to join us in Second Life, the event will be streamed live on the web. The launch will cover what you could learn from the book plus new developments that happened after the book was submitted to the publisher.
In order to access live book launch in SL or on the web, you need to register at http://www.ahg.com/launch_register.htm. Access is limited, so please register promptly. If you register and find out you are unable to attend, please, do let us know so that another person has an opportunity to be there.

More information: http://www.ahg.com/launch.htm
Registration: http://www.ahg.com/launch_register.htm
Visit the book site -- www.TheVirtualWorldsBook.com -- to find detailed description and materials that will help business and training professionals stay abreast of new virtual worlds developments.