TweetMyJobs is launching a new marketing campaign that is relying solely on social networking sites.

Gary Zukowski, Founder of TweetMyJOBS is quoted as saying: “We want to show just how powerful social media can be in reaching thousands of people across the globe within a matter of hours.”

TweetMyJOBS plans to attract people to its site using a contest in which a grand prize of a new Plasma TV or $500 will be awarded to the person who gets the most people to enter. All a person has to do is watch TweetMyJOBS’ funny and clever marketing video and enter the contest (watch the video HERE). He or she will then receive a unique link that can be tweeted out on Twitter, be posted on Facebook, and shared on over 20 prominent social media sites.

“The entire budget for this campaign will be less than $2500,” added Zukowski. “That amount of money can barely buy a few local TV spots. By using social media we will reach thousands of targeted individuals in a cost effective manner. It mirrors the service we offer to our clients. Plus, in this tough economy, it will quickly spread the word about a new way to help friends and colleagues find a job.”

The contest runs from November 16, 2009 to December 12, 2009. In addition to the grand prize, daily and weekly prizes will also be awarded to people for simply entering.

So my question is, is this a brilliant use of Social Networking tools or is it like the exhibitor at a trade show with a popcorn machine (beer keg/booth babes...you get the idea).  These booths always have a crowd....but is it the crowd that the vendor wants?  Or are they basically operating under the "if we throw enough against the wall" theory?.....

There's no doubt in my mind that this campaign will take off like wildfire and reach many thousands of people very very quickly....but I'll be curious to hear if the campaign achieved it's goals. 

What do you think?