Hotjobs announced a big change to their pricing format for job postings. They now function on a pay-per-performance model. Yahoo calls it the “first performance-based online recruitment product.” HotJobs is the first of the big 3 job boards to use this model. With smaller recruiting budgets and falling job board revenues this seems like a smart alternative.
Job Aggregators such as simplyhired and indeed.com also operate on a similar pay-per-click model that has propelled their usage and profits. Yahoo’s has studied the PPC models and pinpointed a competitive area to exploit…..unwanted applicants. A job posting under the normal PPC method still has to deal with the problem of unwanted clicks. Yahoo’s “performance” posting allows the hiring company to filter applicants, which will eliminate the unqualified. The number of remaining “qualified” applicants is what you pay for. The entire online recruiting genre is in flux, we’ll see if this new “performance” posting gains traction.
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