Posting a job on Twitter is an interesting proposal - if anything the idea a job posting will be under 140 characters is appealing. As any recruiter knows the whole job board industry expanded much like sub-prime housing loans; a similar demise for the boards is well underway. A great alternative is Twitter; this social site has a large upside. Here are just a few reasons why your company should utilize this recruitment tool:
* Unlimited Audience- with the right management a list of "followers" can be achieved rather quickly.
* Industry Targeted Audience - A big drawback to job boards is the endless stream of unqualified applicants; a majority of your Twitter followers already expressed an interest in your company and industry (by following).
* Geo-Targeted - A company with several regions or branch offices can start their own twitter account and attract followers in that area.
* Cost - The price is right - as the big boards start to come down to reality in price, they will never reach free - hello Twitter. Some companies opt for outside management of their accounts which is still less expensive than one posting on Careerbuilder (should be less than $150 mo).
* Re-Tweet - For the important positions you can "retweet" to keep the listing on top of the pile.
These are exciting and scary times for recruiting - we're in between the newspaper collapse and an over-saturation of job boards. Twitter offers a refreshing change and a great way to reach targeted applicants while keeping costs low.
To your recruiting success,
Rick Walsh
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For all your social recruiting needs contact
Ad Club Advertising - a leader in online and traditional recruitment advertising since 1987. Clients receive full agency services without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com
