I recently received this question from Vijender B. via my blog:
Vijender questions the importance of employee morale issues in this recession, especially in an environment where “employees need companies.” I would argue your people are your most important competitive advantage – in any economy. Now more than ever you need to keep your team focused on performing against company goals, critically, with your company and not with your competitors. High caliber employees will always have options in the job market; many are till being actively recruited. I spoke to this just a few months ago, citing an AchieveGlobal study showing 23% of workers expect to leave their current positions – a shockingly high number considering many short-sighted managers think their employees will just sit tight out of recession fears.
As to being in the “thank you” business – that’s what we do. We are committed to telling and showing our employees how greatly we value them and their contributions through direct, frequent and timely appreciation of their efforts that help us succeed. We help foster a culture of appreciation in their organizations through Global Strategic Recognition programs built on best practices of executive leadership, global strategy, values-based recognition, opportunity for all to participate and rewards of choice.
As cited in my last post on the latest market research and similar results from Hay Group and WorldatWork showing 64% of companies plan to increase their focus on the motivational value of reward programs, organizations wishing to thrive in the recession and win when the upturn comes are continuing to invest in “thank you.”