Successful recruiting depends on how much exposure your company has on the web & social network scene. Over 70% of college graduates actively use social network sites such as Facebook, Linkedin & Twitter. Now the old adage of, "It's who you know" is taken to a new level. Anyone over the age of 35 remembers you literally had to meet a contact to elicit a recommendation or get an introduction - talk about time consuming. Today, college graduates can "virtually" meet thousands of people & recruiters. Having a solid online presence is now expected, if you're not correctly participating - your competition is very happy.

Is it really necessary for a company recruiter to actively participate in the social network community? Go where the data leads you, take a look at some current numbers reflecting users on a few of the largest social sites: Facebook, LinkedIn and Twitter:



As you can see from the figures above, the numbers are staggering and must be respected. The question now becomes, how do I successfully represent my company on the sites and filter quality candidates. I'll address this issue on my next post.

-Rick Walsh is the Marketing Manager for Ad Club Advertising - a leader in online and traditional recruitment advertising. Clients receive full agency services without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com