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It’s a scary time for a lot of businesses.  Every day headlines proclaim lower sales, higher unemployment, and greater economic downturn.  All is not lost though.  You have valuable tools at your immediate disposal.  Explore ways to stabilize your company, and then grow it into a powerhouse!

Employers...

Empower employees to market the organization.  Everyone talks about his or her job.  Provide your employees with services information and incentives to promote your company “after hours”.

Review your fiscal budget.  Are all line items necessary to produce your productor service appropriately?  Which areas can be trimmed or monies shifted to more efficiently benefit the organization overall?  Is there enough funding allotted for employee training and motivation?

Review vendor and service contracts.  Comparison-shop your long distance service, trash collection, insurance coverage, etc.  This is a practice often overlooked and a potential gold mine of savings. 

Low cost incentives carry a huge impact. What perks will help your employees perform more productively?  Potential incentives include a longer lunch hour several times a month, relocation of workstations or mobile workstations, potluck lunches with emphasis on all things non-work related, or a “quiet area” for refocusing.

Brainstorm, brainstorm, brainstorm.  Everyone has an opinion or an idea.  Initiate informal discussion sessions with emphasis on “No idea is a bad idea”.  From what may appear to be the silliest of notions, will come a seed of inspiration for an idea, program, or product that will flourish.

The Customer/Client is #1!  All too often we get caught up in our personal lives and habits, and completely forget who’s truly responsible for our receipt of a paycheck… the Customer/Client!!  Encourage employees to focus on client contact. Clients require undivided attention andfocus.  The Red Carpet treatment for a client may mean the difference between your company making the sale and maintaining the existing business relationship, or someone else taking the business from you.