Social Site recruiting is growing and the companies who can successfully navigate this medium will have a definitive edge. HR recruiters already have a long "to do" list so how do you successfully navigate social site recruiting? Lets use LinkedIn as an example, here a few necessary steps:
*Create your company profile - Make it keyword rich and fully-developed (including a company logo).
*Use a personalized email address instead of a generic company address. This is about developing relationships, you will most likely get referrals and recommendations which will only happen if people have a specific person to speak to.
*Join several industry related discussion groups and participate when possible. Sharing relevant information or answering questions go a long way in networking.
*Actively search for candidates within these groups by keywords related to your specific job requirements. You can then introduce yourself for potential employment.
*Stay linked to (quality) past employees, consultants or anyone you know has the qualifications.
*You can ask members of your network and discussion groups for assistance in filling a position, remember we're all only 6 people away from knowing Kevin Bacon.
Social Network Recruiting will not fill all your needs but it's a necessary tool in the recruiting arsenal.
Rick Walsh is the Marketing Manager for
Ad Club Advertising - a leader in online and traditional recruitment advertising. Clients receive full agency services without paying added fee’s. Please contact Rick with questions or for business inquiries: rwalsh@adclub.com
