(Note- I will only recite 3 or 4 reasons - due to time constraints and my attention span : )

The world of recruiting and SEO (search engine optimization) have collided. When you think how often we all use Google for anything and everything, it only makes sense that your job openings are also "in the mix". There are nearly 200 Million job related searches on Google each month - an astounding figure when you compare that audience with your local newspaper (if they're still open) and the average Job Board.

With these figures in mind, what is the search ability of your career page? Can your job opening be found on Google right now?

Most likely, if you search for RN positions in Des Moines, your competitors job opening appears at the top. Fortunately, the science behind SEO technology isn't all that difficult. However, don't trust any SEO provider that guarantees a #1 listing on the search engines. Even the best SEO companies only have 60% of the algorithm to achieve top rankings, Google keeps the other 40% hidden and to show you they have a sense of humor - the parameters to achieve top rankings are rearranged often (keeps everyone honest).

What kind of SEO options are available for you?

1) ApplicantBooster.com - Offers a service that takes all jobs listed on a company's career page and makes each one search friendly. Jobs are scraped daily to keep content fresh. This service is well suited for a company that has several openings (10+). Cost is $895 per month, no set-up charge and you can cancel anytime.

2) Optimized Career Page - An entry-level product that places job openings on a "landing page" designed to look exactly like a company's website. This landing page is optimized for your most important job openings and applicants are directed to either a contact page or into the company's applicant tracking system. This option is best suited for a company that has a recurring need for 3 or 4 targeted positions. Price is $199 per month with a $499 set-up fee (1st month is free - cancel anytime). Here's a description and example: Optimized Career Page

3) Entire Site Optimization - A definite commitment by a company to optimize their whole site. Price range can be from $2500 - 10K (depending on # of pages and site design). Here's a good top ten list for picking an SEO firm.

As newspaper advertising comes to a close and job boards are in excess, the most targeted tool for finding candidates is the search engine - maybe these Google guys know what they're doing after all.

Questions or Comments - Rick Walsh (rwalsh@adclub.com)