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    How to Cut Costs Strategically...

    "What are you doing to contain or cut costs to get through 2009?"

    I was a blind-copy recipient of this question in an email from a colleague the other day. It came with the promise that answers would be shared anonymously among those of us willing to throw our ideas into the conversation.

    I'm tossing out a couple of thoughts. They're based on the experience I've had the last decade working with leaders to create and implement strategies for change, improvement and innovation -- which often has been shaped by the need to hang on for dear life.

    I'm also passing along the question -- with hopes I'll hear from you -- to keep the conversation going.

    Ideas...

    * Involve the people who will be effected by the change -- the cost cutting -- in the meaningful work of figuring out how to do it. Engage people in talking about the circumstances and the options for making things better. Let them influence the decision making. The outcome: they are likely to come up with the same ideas a leader or leadership team may be tempted to invoke unilaterally -- maybe even better ideas -- but they will own them. When they own them they are more likely to help make the ideas work.

    * Pay attention to the potential long-term damage being done by short-term solutions. Cost cutting is scary, distracting business. Productivity will suffer in the short term. That can ripple out. And you can be sure people will be worrying about their futures... and planning to finish them elsewhere. can you afford for your "most value resource" to be fantasizing about life without you?

    * Think "health reform" not "band aids." No organization can cost cut its way to greatness. Every organization wastes some resources. It always makes sense to be looking for ways to minimize those costs, not just when the economy is bad. Sometimes -- like now -- the only way for some businesses to survive in is to cut to the bare bones and find ways to stretch dollars and people as thin as possible without snapping. But that's not a formula for a vibrant future. The organizations I've seen do this most successfully cut surgically, thinking simultaneously about what it will take to refocus on growth strategies as soon as possible.

    The Invitation...

    What are you doing to contain or cut costs to get through 2009 -- strategically vs. reflexively? Post a comment or send me an email and maybe we can take this discussion to a new level.

    Make a Difference,

    Brian
    Blog: Brian@GrowthWorks -- Life, Learning & Leadership


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    comment 2 Comments
    • Cheryl Lagunilla
      02-03-2009
      Cheryl Lagunilla
      Great topic Brian and one that should be constantly explored. I think that all high budget items that consistently cut into profits and weaken the companies bottom line should be a priority. Two items that many were hit hard with the past several years and continues to outpace inflation by 2 or 4 times is energy costs and health insurance. As you mentioned, the solution should not be a short term band aid but a long term strategic approach. I have seen businesses effectively reduce health insurance costs with a plan that will give them continual rate relief in both the short term and long term by creating policies and implementing programs that include accountability by ALL those affected...employees as well as the employer. The solutions are not complicated;however, a plan will only create the desired results if all parties are participating. Additionally,
      As you mentioned, cutting costs to save now can backfire. Many companies, for instance, that can no longer provide the same benefits to their employees have passed some of the financial burden onto the employee. The long term effects of this strategy is costly. Employees put off necessary tests and screenings to avoid the additional costs, and larger problems then occur for some when the illness that could have been prevented occurs. The CDC states that it is astronomically higher to treat illness or disease than to prevent it. Of course this is just one example of the large hole that can be created through short term reflexive thinking. There are answers to problems such as these but we must step back and understand what we can control and focus our work in that area.

    • Dale Little
      02-03-2009
      Dale Little
      Nice job, Brian! You're exactly right! Too many short sighted solutions, that in the long term will erode and undermine what could be a stable, but anxious, organization.

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