Turnover is hard to miss in the Gaming industry. The latest data supplied by the U.S. Department of Labor, Bureau of Labor Statistics (BLS) states the highest turnover by far is still in the Accommodation and Food Services sector at 56.4% and the Leisure and Hospitality sector at 52.2%. These sectors also saw the highest increase in turnover from the previous year, with Leisure and Hospitality, up 5.4%. The down side of the "Hospitality Mentality is that all of the retention strategies and talent management best practices seem to get lost in the "acceptable levels of turnover.
Utilizing National Gaming Normative research, HR Solutions surveyed employees in gaming organizations within the last 3 years to gain an understanding of Key Drivers of Engagement. Gaming Employees identified the following factors as key drivers to their Overall Job Satisfaction - achieving the desired job fit, a workplace culture that is open to employee input, a direct supervisor committed to employee development, and satisfaction with coworkers. A Key Driver Analysis can be useful by helping to identify which items on a survey have a greater impact on overall job satisfaction, and thus assisting in prioritizing action plans.
TOP TEN CORRELATIONS TO JOB SATISFACTION FOR THE GAMING EMPLOYEE
- I leave work often with a good feeling of accomplishment about the work I did that day.
- My job measures up to what I thought it would be when I took it.
- The organization makes it possible for employees to directly contribute to its success.
- I would proudly recommend this organization as a good place to work to a friend or relative.
- There is good communication between members of my work group.
- My supervisor makes people in our work group feel that they are a valued and important part of the team.
- Members of my work group have the skills to provide the best customer service.
- The workload in my work group is evenly and fairly distributed.
- The people in other departments on whom I have to depend are doing a good job.
- I have an opportunity to participate in decisions made by my supervisor that affect my work environment.
How managers precede from the start of the on-boarding process determines if an employee will continue as an engaged employee or toward the ranks of the actively disengaged. More attention to the productive and engaged employees is necessary because those employees have the most potential. How do you effectively achieve engagement in an industry where such high turnover is expected? Gaming organizations that capitalize on the levers identified in the Key Driver Analysis are able to increase job satisfaction while focusing on the productive employees.
PERCENTAGE OF GAMING EMPLOYEES RESPONDING FAVORABLY
Employees here receive recognition for a job well done: Engaged Employees - 57%, Actively Disengaged - 34%
My supervisor lets employees know when they have done a good job: Engaged Employees - 67%, Actively Disengaged - 49%
I have an opportunity to participate in decisions made by my supervisor that affect my work environment: Engaged Employees - 57%, Actively Disengaged - 30%
My supervisor regularly gives me feedback on my work performance: Engaged Employees - 64% , Actively Disengaged - 33%
We recognize that the execution of a survey alone will not result in change. Rather, it is the analysis of results leading to actionable findings and viable recommended solutions that matter. Creating an environment where your employees are motivated and feel an increased sense of job satisfaction is not just a one time event. It is a process that requires continuous input and is unique to each and every organization and department within those organizations. Clearly, these items create a circle of interdependenceand if it continues in a positive way, employees are engaged in their work, focused on outcomes, and committed to improving the bottom line.