I think we can learn a great deal from Britney Spears (besides we need a break from all the pounding economic news).
A year ago, naysayers were predicting that Britney’s career was over. A year later, things look very different. Britney’s song
Womanizer has broken records and hit the top of the charts.
Last year, Britney faced many challenges. This year, she got back to work and fought to re-build her career by focusing on doing what she does best (singing and song writing).
We are facing difficult times, without a doubt.
Opinions abound, however, that are full of contradictions. For example, I have encountered articles that suggest the following:
-the economic downturn is bad for contractors since they will be the first to be cut
-the economic downturn is good for contractors since new opportunities will open up as organizations look to cut costs
And
-many businesses are wondering if they have a future
-entrepreneurs are seeing unique opportunities and taking risks to expand upon them
Do we have any choice but to face whatever the situation may be, armed with a willingness to work hard, a strong focus and a determination to build upon what we do best?
Choices, however, need to be well thought out in order not to negatively impact the relationship with customers, as was the case in this Washington Post
story.
To quote Michael Stelzner -- the author of
Writing White Papers -- “3 Ways to Stay Afloat in Tough Times” are to “Have a broad base of clients, Do NOT stop marketing and Treat your customers like kings and queens.”
References:
Kunkle, Fredrick. “Santa Firing Nets Lump Of Coal for Mall, Apology.”
WashingtonPost.com [www.washingtonpost.com]. October 23, 2008.
Stelzner, Michael. “3 Ways to Stay Afloat in Tough Times.” Writing White papers [www.writingwhitepapers.com]. Obtained October 24, 2008.
