Webster Buchanan Research conducted a survey among 100 HR directors and managers in the UK to analyse the different approaches organisations take to recruitment and the challenges they encounter. The project assessed a broad range of issues facing mid-sized and large organisations, from the shift to webbased recruitment and their overall recruitment philosophy, to the way they report on the effectiveness and business impact of their recruitment activities.<br />
<br />
<br />
Key findings from the survey include:<br />
<br />
" The vast majority of respondents (85%) believe recruitment should be viewed as a sales and marketing exercise, not purely an HR administrative task, and that HR should actively seek to learn lessons from colleagues in sales and marketing to improve its effectiveness<br />
<br />
" While national newspaper and trade media print adverts are the most effective sources for generating high-quality applicants today, respondents expect their relative value to decline sharply in two years time as online recruitment dominates. However, there is scepticism about the effectiveness of social networks as a recruitment tool<br />
<br />
" The biggest challenge facing respondents is the difficulty of finding good quality candidates. Respondents see web-based recruitment as part of the solution, helping them extend the reach of their campaigns and market their organisations more creatively<br />
<br />
" However, the level of adoption of web-based recruitment is still relatively low. Four out of five interviewees will be using their own websites to display vacancies within the next year, but only 16% currently allow job applications to be submitted via their site. Less than one in ten is currently able to handle web applications electronically throughout the entire recruitment process.<br />
<br />
<br />
<br />
<a href="../portals/hrcom/story_docs/Articles 2008/WebsterBuchananRecruitmentSurvey2008-1.pdf">Click here</a> to read the entire White Paper. <br />
<br />
Visit <a href="http://www.computersinpersonnelhr.com">HR Briefing Papers</a> for more information. <br />
<br type="_moz" />
