HR and Marketing were perceived to be as different as chalk and cheese and a few decades back, experts used to see them as two different entities.The concept of integrated management has redefined relationships between domains in a professional and organized set up.Marketing and HR are interdependent and one cannot do away with the other.For instance a marketing manager need to have the basic understanding of some HR related attributes like recruitment, training and development, employee motivation, retention techniques primarily because he is often in situations where he has to don the role of an HR manager.This can be imbibed through observation or by mentoring from the HR colleagues, which calls for establishing a long lasting relationship with those peers.