2. The use of search engines for job searching is growing. Around 35 million job searches are now conducted each month on the search engines. It's efficient - think about it, instead of going to multiple job boards to conduct multiple searches, a job seeker can use one single search engine to do the work.

3. SEM programs (search engine marketing) provide 2 "quality control" filters - 1) the job seeker has to first actively type in a search string that matches what you are hiring for (i.e. marketing jobs, careers in accounting, etc); and 2) the job seeker then has to view your ad and decide to take action on it specifically (i.e. click through).

4. SEM programs are typically pay-per-click - you only pay after the candidate clicks through as described above. While there is no guarantee the click provides a qualified, well-matched prospect, you may find that by-and-large you get a better pool from this program than others you are using.

5. SEM is still new to recruiters. There are some local companies who have adopted the process but by and large, it is an untapped source of candidates. In other words, your competitors aren't yet there.