There’s a new way to quench your Starbucks craving.
A new application for the iPhone and iPod touch is being developed to allow customers to connect and order Starbucks drinks from their phone.
How does it work?
When a customer comes in range of a Starbucks WiFi Hotspot their phone initiates an application to make a connection with the store. The application prompts them to purchase a beverage or to choose from a pre-configured list of “favourite” orders. The application then deducts the funds from their iTunes account. Once payment is confirmed a barcode is displayed on the phone screen.
The customer then swipes the barcode on the phone screen under a reader at the pick-up counter to collect their beverage.
With this new idea Starbucks can reduce staffing for order-taking and payment and allocate their resources instead to preparing their product faster. For the customer it means less time in lines and less fiddling with change in your pocket. Also your favourite orders can be stored so that you get exactly what you want, with the little details right, all the time.
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