I came across this article called Social Media Talent Wars. Its a must read if you are looking to get your company into the social networks, blogs and podcasts. This quote sums it up best;
"The modern workforce is very used to using blogs, podcasts and other social media tools in their personal lives. It becomes a near impossible stretch for them to lead interactive, digitized lives at home and shift to low-tech, paper-based, one-sided communication in the office. It just doesn’t translate."
