The idea behind the employer brand is nothing new, and for a lot of organizations they may already be in place where you know what workplace features you have in good standing and they are either in place or you are moving towards putting them in place. You have a pretty good idea of what benefits employees and candidates could drive from those features, but knowing that, knowing the components of a value proposition is not in itself an employer brand. One of the things that we have to do in order to get to the point of really working within the confines of an employer brand is to focus on how we communicate the features and benefits that you may have identified.

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