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    Training is an Investment, Not an Expense

    Less than one half of all employees feel that their company  has provided the training they need to do their job well.

    THE PROBLEM:

    NO ONE KNOWS IF TRAINING REALLY WORKS
    Organizations spend a huge portion of their operating budgets compensating employees. In return, they expect them to provide excellent products and services to their customers. Yet half of all employees say that they don't receive the training they need to do their job well.

    Why don't organizations provide the training their employees need?
    ·    Many organizations view training as a frivolous fringe benefit rather than a vital business investment.
    ·    Senior management doesn't believe training programs are effective.
    ·    Training professionals have not done a good job of convincing senior management that investing in training yields tangible results.

    WHAT YOU CAN DO TO LEARN IF TRAINING REALLY WORKS

    1.    Develop Clear Objectives
    The business objectives of training must be clearly developed at the outset. These objectives must be specific and quantitative.
     For example:
    ·    One goal might be to improve customer service by reducing the number of customer complaints by 75 percent within the next 6 months.
    ·    Another might be to reduce employee turnover of the top 50 middle managers by 100 percent within the next year.

    2.    Make Evaluation a Mandatory Requirement of all Training
    Training program evaluation is much more than how the participants felt about the instructor and the refreshments. Evaluation is also more than determining whether the participants learned anything.
    Training programs must be evaluated to establish whether or not the program:
    ·    Improved the targeted employee behaviors, and
    ·    Met the stated business objectives.
    However, training programs are rarely systematically evaluated. Why?
    ·    Organizations would rather conduct another session or train more employees than pay for the evaluation.
    ·    Trainers fear that their bosses will learn that the training was ineffective.

    3.    Conduct Pre, Post, and Post-Post Assessments
    For example, if the goal of the training program is to improve the "people skills" of first line supervisors, measures should be taken of their people skills before, one month after, and 6 months after the program. This provides a determination of whether the program actually changed behaviors.

    4.    Use Control Groups
    Another way to rigorously assess the effectiveness of the training program is with a control group. In the case of the supervisory training example, a random sample of supervisors would be selected to receive the training and another random sample would serve as the control group. The control group would also be tested before, one month after, and 6 months after the training program. Comparing the behavioral assessments of the control group to the training group will prove whether the training program effectively changed the behaviors.

    5.    Focus on Measurement
    Management typically does not insist on evaluating training because they believe that the targeted behaviors cannot be measured. They are usually wrong. Many types of behaviors can be measured. For example, I have helped organizations measure the effectiveness of seemingly unmeasurable behaviors such as the:
    ·    Interrelationships of employees in a culturally diverse work force for an organization that wanted to improve their employees' understanding of diversity, and
    ·    Career self-management behaviors of top performers for an organization that wanted to retain them.

    6.    Communicate Objectives and Results to Senior Management
    Inform senior management about whether the goals of the program were achieved. Be sure to communicate the financial benefits of the program.

    CONCLUSION
    To make a strong business case that training is a good investment for your organization -- prove that it works.

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    comment 3 Comments
    • Simba Zhang
      02-22-2007
      Simba Zhang
      good suggestions. my problem is how to design the evaluation methord?

      would you please share more in detail?

      thanks!

      simba zhang
    • Arnold Guadalupe
      04-13-2008
      Arnold Guadalupe
      Thanks for coming up with this article. I think we can implement this in our company where I am working.
    • Rohit Mundra
      03-12-2019
      Rohit Mundra
      Apart from training, I'd say investing in employee wellness programs also worth as it helps improving physical and mental health that eventually impacts their performance at workplace

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