Mark McAuliffe

This past weekend I picked up the book by restaurateur Danny Meyer, Setting the Table.The book reflects on Mr. Meyer´s success in what many argue is one of the most difficult of vocations. One of his guiding principles that may serve those in recruitment well is that winning a customer over is best done through exemplary hospitality.
<p>As you reflect on the excerpt below, think of whether your recruitment process is hospitable to the candidate. Because just like the guest at the restaurant, anything less than a great experience can have a detrimental effect on your brand. </p>
<p>From <em>Setting the Table</em> by Danny Meyer.....</p>
<p>"Understanding the distinction between service and hospitality has been the foundation of our success. Service is the technical delivery of a product. Hospitality is how the delivery of that product makes the recipient feel. Service is a monologue - we decide how we do things and set our own standards for service. Hospitality, on the other hand, is a dialogue. To be on a guest´s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response. It takes both great service and great hospitality to rise to the top."</p>