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    Customer Centricity - I'm a big fan!
    Martha Watt
    I was googling around for interesting leadership stuff and I found this:  (Not surprisingly, it was just what I was looking for.  How do they do that?)</p>
    <p><a href="http://www.cato-unbound.org/2006/06/04/richard-florida/the-future-of-the-american-workforce-in-the-global-creative-economy/">http://www.cato-unbound.org</a></p>
    <p>I´ve only recently heard of Richard Florida.  A good read; and I read a lot of this kind of thing. But what caught my attention was Florida refers to Brad Anderson of Best Buy´s Customer Centricity.  This is the method of customizing the store according to the buying patterns of the people who shop in it.</p>
    <p>Interesting anecdote: Went into a Best Buy to get a transcription-style tape recorder 3 years ago when I started working with my friend David.  They had one left on the shelf and I remember thinking, only one! These guys are really low on stock...</p>
    <p>When David starting sending me .mp3 files, the tape recorder started to gather dust in the corner, then a friend came over and everything got ´tidied up´.   When David handed me a tape, and a really good coffee, and a sheepish look, I froze...tape recorder?  Remember those anachronistic marvels? </p>
    <p>Well, I went into Best Buy and wouldn´t you know; they had one! Yes! One was all I needed. Then I found the other one in a last ditch search and returned the never opened package happily while previewing some handsome prince movie.  (Lovely.)  It´ll be waiting for me for next time.</p>
    <p>...and following from that:</p>
    <p><a href="http://www.fastcompany.com/magazine/92/clear-leader-extra.html">http://www.fastcompany.com/magazine</a></p>
    <p>Where Fast Company interviews Brad Anderson, who in turn references the work of Marcus Buckingham (Read Marcus on <a href="/en/articles/thought-leaders-marcus-buckingham-on-the-one-thing_edxhgm4t.html?s=a1c9a91f-77c9-47c0-99c1-098ed1291374">HR.com</a> .)</p>


     
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