Mark McAuliffe

10 Tips for Blogging Success <br> <p>If you are looking for a bit of insight on the best methods for promoting your blog - recruitment or otherwise - Guy Kawasaki, managing director of <a href="http://www.garage.com/" target="_blank">Garage Technology Ventures</a>, author, columnist for <a href="http://forbes.com/columnists/col_archive.jhtml?aname=Guy Kawasaki&author=guy and kawasaki" target="_blank"><em>Forbes.com</em></a>. and Apple Fellow is worth listening to.</p>

<p>While perusing <a href="http://blog.guykawasaki.com/2006/04/the_120_day_won.html">Guy´s blog</a> archive this morning I happened upon one of his past entries called <i>The 120 Day Wonder: How to Evangelize a Blog</i>. As someone who is new to the blogging world I found his advice very straight-forward and practical. If you take a minute to look at the content, the links, and the technology he embraces you will see that he is on the leading-edge of best practice blogging. He even points to one specific example of how a supplement to a posting he made on recruiting yielded some valuable advice for those chartered with interviewing candidates (see #6 on the list).</p>

<p>Blogging is fast becoming an effective sourcing, screening, and branding tool for the recruitment function. And Guy´s advice on blogging can help you and your recruitment team put the tool to good use.</p>