When most people think of coaching, they think of executive coaching to improve a leader´s overall performance. Coaching can also be used to address leadership performance in highly specialized functions that require unique skills. Sales Leadership Coaching is an example of such coaching to meet the demands of a specific function. Of course it is paramount that the coach you select for the assignment have significant business experience in that particular arena.
Sales leaders function in a high-risk, high-reward business environment that requires constant innovation for success. They face unique challenges that require them to constantly reinvent their value proposition, balance collaboration among internal and external constituencies, and maximize sales opportunities through leveraging partnerships.
Objectives of Sales Leadership Coaching:
- Enhance your communication style to inspire action through the ranks to produce measurable results.
- Develop self-awareness of your behavior patterns and passions.
- Cultivate awareness of how others perceive you.
- Capitalize on your leadership strengths and bridge gaps.
- Acquire new leadership strategies and tactics and take them into action.
- Align all internal functional areas - finance, marketing, etc. - with your sales objectives.
- Transition from a product or service set that has become commoditized to new offerings with higher margin or higher perceived value to the marketplace.
Expected Results:
- Increased emotional intelligence and improved communication strategies boost your team's morale and yield stronger client, distributor, partner and internal relationships.
- Attract and retain a highly skilled, flexible and motivated sales force.
- Thrive despite a tremendous amount of change and ambiguity.
- Maximize sales through leadership that inspires focused execution.
- Achieve sustainable breakthrough sales results.
- Regain passion for your work.
Sales leadership coaching can support the sales leader in the creation of breakthrough strategies that will allow them to deliver constant innovation and unprecedented results.
Has your organization used coaching to support executives within a specific function like sales? Was the program successful? Please write to me at the email address below to share your experience.
Dare to Deliver
Merry Marcus
