Integrating Social Networking into your recruitment plan is made easier by adding a few items to your recruitment toolbox.  Over the next three weeks I´ll introduce the three tools you need, starting today with the first tool... the Social Networking Guru.

The social networking phenomenon is growing exponentially and you need to be out ahead of it. As with any cause there is usually a torch bearer, an internal champion. A best in class Social Networking Guru:

-        spends the lions share of their time researching what is being said ( by those in relevant networks) about the topics germane to their recruitment initiative and the technology that is used to diseminate it

-        has an insatiable appetite for information and a passion for connecting information to folks that can benefit from it.

If your recruitment budget can´t afford a Social Networking Guru then pool your resources with other departments within your company. The point is, social networking is a form of competitive intelligence and can help multiple departments throughout your company  -- not just recruitment - gain a competitive advantage in the market.

Next week: How to take inventory of your social networking capital