HR.com Press Releases

Most Human Resources (HR) professionals (63%) feel their departments are well aligned with the goals of their larger organizations. Exceptional HR departments are able to use their status as the hub that touches every aspect of an organization to earn key leadership roles. Unfortunately, many HR departments are still struggling to be seen as strategic. The difference between the leaders and laggards is how they handle onerous backoffice burdens.

HR.com's Research Institute conducted the study, What's Hindering HR Success in 2019? Uncover roadblocks, maximize efficiencies and attain HR strategic goals, in partnership with Access, the largest privately-held records and information management (RIM) services provider in the world. The research insights cover the biggest challenges HR departments are facing as they strive to take on more strategic roles while carrying out their traditional administrative roles more efficiently and effectively.

Research analysis reveals that only 10% of HR professionals rate their company’s HR efficiency as excellent. This statistic is troubling as the burdens placed upon HR teams are real.  The HR department manages certifications, benefits, and compliance –key items that affect organizational growth and risk. If the HR team lacks effective process, automation and technology, they struggle to keep up with essential paperwork and compliance issues.

When asked what barriers were hindering better progress in key HR initiatives, most participants pointed to their inefficient manual processes (68%). Further, almost all (94%) HR departments find back-office work burdensome at least at a moderate level. The lack of process automation (63%) is detailed as the main cause of this burden, followed by the lack of technological integration across HR silos (45%).
 
Download the full report, which includes nine key strategies for starting a strategic transformation and an infographic that summarizes the most important elements.

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC:    https://web.hr.com/lat8p


About Access
Access is the largest privately-held records and information management (RIM) services provider worldwide, with operations across the United States, Canada, Central and South America. Access provides transformative services, expertise, and technologies to make organizations more efficient and more compliant.  Access helps companies manage and activate their critical business information through offsite storage and information governance services, scanning and digital transformation solutions, document management software including CartaHR, and secure destruction services.  For 11 consecutive years, Access has been named to the Inc. 5000, the ranking of fastest-growing private companies in the U.S.  Learn more about Access and the employee document management software for HR teams, CartaHR.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.75 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR themed epublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, as well as helpful HR tools and legal compliance updates.  HR.com has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world... 24/7… 365.  Visit crm.hr.com to maximize HR potential. hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com  

Ensuring skilled and trained managers who are competent and more accountable in performance management (PM) will be critical for the success of PM in the near future.  

Human Resource (HR) professionals perceive that most managers lack the key skills needed according to the 2019 edition of the HR Research Institute’s exclusive annual survey on performance management topics.  While the vast majority of organizations (90%) have performance management processes, few appear to be generating effective results (only 30% are effective or very effective).  

The free research report, “The State of Performance Management 2019,” is now available for download. Based on responses from 354 HR professionals participating in the exclusive industry research study fielded in the second quarter of 2019, some other notable insights were revealed:

• Most PM processes include basic PM features such as discussion of goals (81%) and opportunities for both positive and corrective feedback (79%). However, few of those processes (34%) accurately portray employee performance.
• The majority of HR professionals (68%) say helping employees learn and grow is a critical goal for a performance review process.  Better technology and leveraging AI will help to facilitate feedback and connect PM with learning and development (L&D).

“Constructive feedback and performance reviews don’t have to be dreaded annual chores,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Open employee-employer communication, clear goals, and ongoing manager training makes a world of difference in helping employees grow and achieving PM success.”

For more information on the The 2019 State of Performance Management survey and to gain key strategic takeaways from this exclusive HR.com industry research, the full complimentary report and corresponding infographic is available for download now:

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC:   https://web.hr.com/vpy98


About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.75 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR themed epublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, as well as helpful HR tools and legal compliance updates.  HR.com has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world... 24/7… 365.  Visit crm.hr.com to maximize your HR potential. hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com  
 

Many Human Resources (HR) professionals reveal that their organization uses some form of temporary workers or “liquid workforce,” but few manage them well. This suggests there is a great deal of room for improvement in the critical area of liquid workforce management.

Only 39% say they excel at managing part-time employees to a high or very high degree, and even fewer say they are effective in managing consultants (30%), temporary workers from staffing firms (23%), freelancers and independent contractors (22%) and volunteers (14%).

HR.com's Research Institute conducted this exclusive study, Effectively Managing Today’s Liquid Workforce, in partnership with Sense, the leading candidate and contractor engagement platform, to gain a better understanding of the liquid workforce in today’s gig economy.

Contingent workers represent the largest subset of the liquid workforce. The most common reasons for employing contingent workers are increased flexibility (44%) and reduced costs (38%).
 
For more information on the Liquid Workforce survey and to gain seven key strategic takeaways from this exclusive HR.com research, in partnership with Sense, the full research report is available for free download:

DOWNLOAD RESEARCH REPORT   https://web.hr.com/kld4d

The survey was fielded in January and February of 2019.  There were complete responses from 561 participating HR professionals representing a broad cross-section of employers.

About Sense
Sense is the leading contractor engagement platform that enables staffing agencies and recruiters to personalize their interactions with candidates and contractors at every stage of the employment cycle. Founded in 2016 by serial entrepreneurs with deep expertise in staffing and software, Sense is an enterprise-ready solution that provides a system of engagement for staffing agencies working with the rapidly-growing contingent workforce. Sense works with over 200 clients, integrates with fifteen leading ATS platforms and is working with six of the top staffing agencies in the U.S., including Adecco and Apex Systems. Sense is based in San Francisco and has raised $23.5 million to-date from GV, Accel, Khosla Ventures, and Signia Ventures.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.75 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance program, an on-demand training library housing thousands of lessons and tips, and 13 monthly themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com  

To Create a Top-Notch Learning Culture, HR Should Seize the Opportunity to Leverage Technology - according to new study by HR.com’s Research Institute.

Employers must use their learning and development (L&D) technologies if they want to develop top-notch learning cultures and fully engaged learners. Most human resources (HR) professionals (86%) say their organization uses some form of learning technology, but only 17% strongly agree that their L&D function is excellent.  Further, less than one-fifth of HR professionals strongly agree (16%) that they have established a top-notch culture of learning. So, the window of opportunity is wide open for HR to effectively apply modern technology to optimize that learning process and foster a workplace culture that embraces high-impact learning.

According to the newly released industry research report, The State of Learning Solutions and Learner Engagement, by HR.com’s Research Institute, most organizations are not satisfied with their learning technology  (only 15% strongly agree they are satisfied), a problem that may be related to a lack of cutting-edge features and integration.  A weak learning culture could be a barrier to acquiring and integrating optimal learning platforms.

Looking ahead, the biggest change in L&D tools over the next three years will be the need to accommodate mobile devices (69%), followed by the idea that Learning Management Systems (LMS) will increasingly become part of a larger learning platform (51%).
 
For more information on The State of Learning Solutions and Learner Engagement survey and to gain key strategic takeaways from this exclusive HR.com industry research, the full complimentary report, and corresponding infographic, is available free for download now:

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC:    https://web.hr.com/5gq7o

The survey was fielded January and February of 2019.  There were complete responses from 436 participating HR professionals representing a broad cross-section of employers.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.  Offerings include 85+ primary research reports from the HR Research Institute, 250+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance program, an on-demand training library housing thousands of lessons and tips, and 13 monthly themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com    

 

Few human resources (HR) professionals consider themselves to be very knowledgeable about the role of artificial intelligence (AI) in the area of recruitment, but they will need to come up the learning curve quickly because the usage of AI in this area is expected to jump dramatically over the next two years.

According to the newly released research report, The 2019 State of Artificial Intelligence in Talent Acquisition, by HR.com’s Research Institute, AI is not widely used for talent acquisition today.  However, usage is expected to jump dramatically over the next two years. Just 10% make high or very high use of AI in recruitment currently, but 36% of participants expect usage to be high or very high in the very near future.  

With talent shortages creating the biggest challenge for hiring professionals, HR departments are seeking ways to improve talent acquisition.  Application of AI is expected to grow most quickly in the areas of sourcing and assessment, but there will also be growth in selection, onboarding and interviewing. Specifically, HR professionals are hoping adopting AI will help them find more qualified candidates (66%) and save time sifting through resumes (64%).

The biggest barrier to increased adoption of AI is a limited budget, as indicated by over  two-thirds (68%) of HR professionals. For now, there is concern by almost half of HR professionals (43%) that HR is lacking skill in this area.  This highlights the need for recruitment professionals to gain a solid understanding of the return on investment of using AI-enhanced talent acquisition technologies.
 
For more information on the The 2019 State of Artificial Intelligence in Talent Acquisition survey and to gain key strategic takeaways from this exclusive HR Research Institute industry research by HR.com, the full complimentary report and corresponding infographic are available for download now:

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC    https://web.hr.com/6amu

The survey was fielded from February to March of 2019.  There were complete responses from 484 participating HR professionals representing a broad cross-section of employers.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com   

Many Human Resources (HR) professionals reveal that their organizations do not handle leave management well.  In fact, only 15% of companies say their leave management is excellent, indicating there is a great deal of room for improvement in this critical area of talent management.

HR.com's Research Institute conducted this study, How Today's Organizations Manage Employee Leave: Improve this critical yet often overlooked talent management task, in partnership with Unum Group, a leading provider of financial protection benefits in the U.S. and U.K. and the leading provider of disability income protection in the world. The research insights cover the biggest challenges of leave management, how organizations are using technology or outsourcing to help with leave management, and what differentiates organizations that are more effective at managing leave from those that are less effective.

Study analysis reveals that leave management will not be getting any simpler. A large majority (85%) agree and strongly agree that they will need to deal with new laws and regulations relating to leave. Further, three-quarters indicate employee leave issues will only grow more complex in the future.  If companies do not have leave under control now, things will only get worse until leave practices are improved.
 
There are several roadblocks for HR professionals that make talent management in the area of employee leave policies difficult to deal with.  Just over one-third of HR professionals report they still have manual processes for tracking and managing leave. In an era when technology has become central to so many HR processes, this is a surprising statistic.

The most commonly cited challenge for HR is training managers on the leave policies, with just over half (53%) reporting that training managers is moderately or very difficult.

For more information on the Employee Leave 2019 survey and to gain seven key strategic takeaways from this exclusive HR.com research, in partnership with Unum, the full research report is available for free download:

DOWNLOAD RESEARCH REPORT    https://web.hr.com/ypci

The survey was fielded in the first quarter of 2019.  There were complete responses from 281 participating HR professionals representing a broad cross-section of employers.


About Unum
Unum Group is a leading provider of financial protection benefits in the United States and the United Kingdom and the leading provider of disability income protection in the world. Its businesses are Unum US, Colonial Life, Unum UK, and Unum Poland. Unum’s portfolio includes disability, life, accident and critical illness, dental and vision coverage, which help protect millions of working people and their families in the event of an illness or injury. Unum also provides stop-loss coverage to help self-insured employers protect against unanticipated medical costs. The company reported revenues of $11.6 billion in 2018, and provided $7.2 billion in benefits. Please visit www.unum.com

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and crm.hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com

Employee engagement is a critical driver for productivity and business success, but increasing employee engagement continues to be a struggle for many organizations.  There are several strategies that are proving effective for many HR professionals.  

Recently released and available for download, HR.com’s Research Institute’s research report, The State of Employee Engagement in 2019: Leverage leadership and culture to maximize engagement, is the second annual study tracking and measuring the effectiveness of engagement programs.

Study analysis reveals that, more than anything else, leadership and immediate supervisors drive employee engagement. About 8 in 10 HR professionals believe that engagement is highly linked to trust in leadership (81%) and the relationship with the immediate supervisor (79%).  In addition, the data shows that immediate supervisors and top leaders are perceived to be primarily responsible for engagement.  

In looking at the metrics of engagement, frequent tracking and measurement of engagement levels is not yet mainstream.  Only ten percent of HR professionals say their organizations measure engagement continuously, while nearly a quarter of respondents measure it monthly, quarterly, or every six months.  
By dividing respondents into two cohorts according to their organization’s engagement effectiveness, several comparisons were made to determine what actions might influence discretionary effort.  More successful organizations are boosting boost engagement levels through improved leadership, more frequent measurement, better employee recognition, and greater career opportunities.

For more information on the The State of Employee Engagement in 2019 survey and to gain key strategic takeaways from this exclusive HR.com industry research, the full report and corresponding infographic is available for free download:

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC:     https://web.hr.com/bkc8m

The survey was fielded in the first quarter of 2019.  There were complete responses from 414 participating HR professionals representing a broad cross-section of employers.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com   

Human Resources (HR) has come a long way over the last century, but the outlook for its future is uncertain.  The HR Research Institute, a division of HR.com, recently conducted the second annual longitudinal study to investigate and track the state of the HR function.  The newly released research report, The Advancing HR Function 2019, reveals that most HR departments are poorly prepared for the near future and will need to quickly adjust.  

Only about a third (36%) give their departments high marks when it comes to being prepared to thrive in the next three to five years.   One of the key concerns for HR professionals is that the profession tends to suffer from major skills gaps in three key areas: communicating effectively, demonstrating leadership, and leveraging HR data/analytics.
 
Almost half of HR professionals (46%) believe that HR will be transformed into a more strategic function as it leverages automation and outsourcing.  The research also indicates that, compared to last year, cloud-based and other HR technologies are on the rise, indicating that HR professionals need to become even more technology-savvy to excel at their jobs.

The report includes comparisons of  two cohorts, high-performing HR functions and low-performing HR functions.  Key takeaways from these comparisons highlight what HR departments will need to do in the near future to increase productivity and success for their businesses overall.

For more information on the Advancing HR Function in 2019 survey and to gain key strategic takeaways from this exclusive HR.com industry research, the full report and corresponding infographic is available for download now (always free):

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC:   https://web.hr.com/jh4v

The survey was fielded from February to April 2019.  There were complete responses from 343 participating HR professionals representing a broad cross-section of employers.


About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com 

Jacksons Point, ON -  For over three years, HR.com has helped human resources (HR) departments of all sizes keep their finger on the pulse of the industry, ensuring their organizations are maximizing the potential of their people.  

This newly released report, ‘The DNA of Human Capital: Trends Report 2019’, synthesizes many of the studies conducted by the HR Research Institute, driven by HR.com. The report breaks down the insights into twelve critical traits that make up the DNA of human capital.  Each section of the report explores one critical trait and provides insights to how to deal with the daunting challenges faced by HR in each area.  Included are tangible and sustainable solutions for HR professionals to incorporate in their workplace.  The twelve DNA traits concerned are:

1. The Nouveau Workforce: The Future Of The World Of Work Is Now - Smart technologies and analytics are quickly becoming essential. Over three-quarters of HR professionals (78%) indicate that analytical thinking will be the most vital worker capability by 2020.  And alarmingly, only 11% of organizations report they are making good progress building a capable workforce to meet 2020 goals.
2. Leadership: Why Is Competent Leadership So Elusive? - A well-designed leadership strategy combining diversity, good coaching, and data-driven decisions is imperative for effective future leadership. Only 20% of HR professionals give a high rating (at least 8 out of 10) to their organizations’ leadership skills, and only 17% of HR professionals agree (high/very high extent) that their leaders are effective coaches.
3. Learning and Development: Accelerate Raising The Educational Bar - Employee development programs are viewed as one of the most crucial HR issues for the coming year, yet only a third of HR professionals feel that learning is embedded in their culture. Moreover, organizations are making slow progress in key areas such as personalization, mobile learning and micro-learning.
4. Performance Management: Perpetually and Constructively Engage Performance - Performance management is in need of serious reform.  Management training is inadequate in this area. Just 21% of HR professionals believe (agree/strongly agree) that managers are skilled at performance management. Technologies are also being reformed. In 2019, performance management systems will be among the HR systems most likely to be added, replaced, or modified.
5. Talent Analytics: The Long Overdue Need To Transform Data Into Tangible Insight - Leveraging talent analytics requires new skills, solid technology and, more than anything else, a new mindset. Currently, a majority (59%) of HR professionals do not make use of talent analytics, even though organizations that excel at it report support from management and a noticeable competitive advantage.
6. Talent Acquisition: Succeeding In An Age Of Talent Scarcity - “Recruit talent to support growth” is the most important area of focus for HR departments in 2019, tied with “employee learning and development.” Yet, many companies are failing in this crucial area. In fact, HR professionals regret an average of 31% of new hires. Emerging technologies in the areas of artificial intelligence and recruitment marketing are expected to help.
7. Diversity and Inclusion: Why Does Simple Implementation Evade Us? - Most organizations have not yet reached a higher maturity level when it comes to diversity and inclusion (D&I) practices. Companies with successful D&I initiatives are more likely to have support from senior leaders, to track metrics in this area, and to require D&I training for their workforce.
8. Human Engagement: Decades Of Seemingly Unremarkable Progress - Engagement deficits are costing employers a fortune. Continuously measuring and tracking engagement is key, but success requires action based on those metrics.  More than anything else, leadership (77%) and culture (74%) are essential for supporting initiatives and driving employee engagement.
9. HR and Workforce Technologies: The Transformation Is Embryonic - How companies leverage artificial intelligence (AI) and smart technology will be integral to their performance. Only 10% of companies report making high or very high use of AI for HR, so there’s a long way to go to leverage the benefits of the AI technology.
10. The HR Function: HR Must Quickly Realign With New Roles and Realities - HR must prepare for the future by adopting more strategic responsibilities and by acquiring greater knowledge of technologies and analytics. It must, in short, close the skills gaps in its own profession.  
11. Workforce Planning: Talent Remains The Most Crucial Of Commodities - Turning mounds of data into real insights and recommended courses of action will be a challenge but also a necessity.  Companies must devote more resources to career planning and succession planning to ensure workforces have the up-to-date skill sets needed to keep their business moving forward.
12. The Human Experience: HX Occupies The Epicenter Of Productive Talent - Human experience (HX) goes beyond the employee experience when a company can create meaning for their employees at work.  Employees want to reach their full potential, and  HR can take the lead on helping employees set and attain goals to maximize employee engagement levels.  

“HR could be the single most important profession of the next decade. The future will be powered by talent. But, to reach its potential, HR must quickly develop the skills it needs to succeed, such as improved leadership, analytical knowledge, strategic thinking and more,” stated Debbie McGrath, Chief Instigator and CEO of HR.com.

For more information on The DNA of Human Capital: Trends Report 2019 and to gain key strategic takeaways from this exclusive HR.com industry research, the full report is available for free download.

DOWNLOAD RESEARCH REPORT:   crm.hr.com/DNAtrendreport


About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com

 

Recruitment marketing (RM) is more than a new buzzword in human resources (HR).  Results from the second annual State of Recruitment Marketing survey indicate recruiters could be missing out when competing for top candidates if they don’t engage them by leveraging and applying RM strategies.

According to the newly released research report, The State of Recruitment Marketing 2019: Attract top talent and build the employer brand to achieve business success, by HR.com’s Research Institute, recruitment marketing is defined as “the various activities an organization uses to find, attract, engage and nurture talented prospects before and during the recruitment process.”  Although the understanding and usage of RM has risen since last year’s study, this trend reflects heightened competition for skilled employees and the growing dominance of technologies such as social media and networks.

Just over one-quarter of HR professionals (28%) rate the level of the current use of RM in their organizations as high or very high, up from 24% in 2018. Similarly, only 22% rate the extent to which they do a good job of recruitment marketing as high or very high, up from 20% in 2018.

The most widely cited components of RM are: job marketing, employer branding, and referrals.  Leading RM performers are doing a good job of this by paying more attention to candidate engagement (76%) and taking advantage of technology tools (70%). To excel at RM and thus future talent acquisition, HR will have to become more like marketers and hone its skills in four key skill areas:  Marketing, Social Media, Technology, and Networking.

“Realistically, HR and Marketing departments are no longer separate silos. The lines between them are blurred in today’s competition for top talent. Recruiters will be more successful if candidates are attracted and engaged by intentional marketing tactics leveraging the employer brand, effective modern technologies, and social media,” stated Debbie McGrath, Chief Instigator and CEO of HR.com.

For more information on the 2019 State of Recruitment Marketing survey and to gain eight key strategic takeaways from this exclusive HR.com industry research, the full complimentary report and corresponding infographic is available for download now:

DOWNLOAD RESEARCH REPORT AND INFOGRAPHIC   https://web.hr.com/gyj7

The survey was fielded in the winter of 2019.  There were complete responses from 432 participating HR professionals representing a broad cross-section of employers.

About HR.com and the HR Research Institute
The HR Research Institute operates as HR.com’s research arm. HR.com is committed to creating inspired and informed workforces by maximizing the potential of HR professionals around the world. Over 1.2 million HR professionals rely on HR.com as the foremost, trusted industry resource for education, career development, and compliance.   Offerings include 85+ primary research reports from the HR Research Institute, 400+ annual webcasts, the most comprehensive HR certification exam preparation program supporting SHRM and HRCI certification, legal compliance guidance programming, an on-demand training library housing thousands of lessons and tips, and 13 monthly-themed and interactive HR ePublications.   HR.com and hr.com/featuredresearch

For more information, contact:
Debbie McGrath
Chief Instigator and CEO, HR.com
dmcgrath@hr.com   
877-472-6648
crm.hr.com